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Want to discover new opportunities for your product or service? And drive innovation with ideas directly from your customers? Or maybe you need to re-connect your brand team with their consumers and align them around a new, common understanding? Need to reposition a tired brand? Or develop a new campaign that really connects with the target in a powerful way? InsightsMax® can help you make it happen.Insights Marketing Group’s proven, hybrid approach is a mix of creative qualitative methodologies that reveal your consumers’ mind in their cultural context. But it’s not ‘cookie cutter’ research. No two companies face the same challenge, and your unique informational needs will be brought to bear on the ultimate design of your InsightsMax® project. Your team will enjoy collaborating with our team on the design and the actual research itself.Our job is to connect you with your customers and uncover new insights into your target audience so you can make better strategic decisions. And because nobody knows your target audience better than your brand team, we immerse them directly in the research as participant observers. Together, we find the nuggets; then our team of seasoned consultants helps reveal their meaning so you can make the connections to new opportunities.
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“I have partnered with Insights Marketing Group for over eight years on a variety of research projects. Most recently, we've conducted InsightsMax® studies with IMG to re-position two of our core brands with a new generation of consumers. InsightsMax® is a unique approach to qualitative research that engages our brand managers to collaborate and be an integral part of the insights team - they "see and feel" the insights directly by observing the ethnographic research, participating in creative maxigroup sessions with the consu-mers and participating in debriefing sessions. The deliverable is a rich, highly visual documentary movie that extends the reach of the insights to upper management and the local sales teams. I highly recommend IMG for strategic research.”
Jennifer Docherty,
Consumer Insights
Director, Bacardi
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